Articles

How to Improve Core Web Vitals

How to Improve Core Web Vitals

In this post we talk about how to improve Core Web Vitals - what Google's Core Web Vitals metric means, where to find your own site performance and a stack of performance enhancing software that works well together and is guaranteed to produce the improvements you...

Google Ads Strategy for Small Business

Google Ads Strategy for Small Business

Our Google Ads strategy for small business was conceived in 2020 based on campaigns we ran for clients with less than 20 employees. None of them were e-commerce sites, all of them offered services and their intent initially was to draw attention to a single aspect of...

Finding the Best Keywords for your Website

Finding the Best Keywords for your Website

Finding the best keywords for your website is much more complicated than simply choosing words that reflect the content. Searchability and competition are also big factors in making the right choice. Essentially you need to balance the likelihood of the search term...

Is Rank Math Better than Yoast?

Is Rank Math Better than Yoast?

We are discussing Wordpress exclusively here. We have been using Yoast for many years now, but since last year we're using Rank Math more and more. Is Rank Math better than Yoast? It's different to Yoast and therefore it's useful to look at some of the things both...

4 Best Website Platforms

4 Best Website Platforms

Welcome to the third full length episode of Digital Skin. "What is the Best Website Platform?".Today we're talking about web site platforms, specifically Wordpress Squarespace Wix or Shopify. Which of these platforms will suit you best? We've talked about why you...

How to Write an SEO Friendly Blog Post

How to Write an SEO Friendly Blog Post

A question I get asked more often than any other about SEO, is how to write an SEO friendly blog post. In this post I'm going to try to show by example and in words, how to maximise your chances of ranking a blog post in Search. First a disclaimer - In the interests...

How to Succeed in SEO

How to Succeed in SEO

Digital Skin Episode 2: How to Succeed in SEO Today we're going to discuss SEO. How to succeed in SEO is the riddle you need to resolve if you're website is to thrive. This is the big one, or one of the big ones, so draw up a chair, pour yourself a drink...

How to Succeed in Digital Marketing

How to Succeed in Digital Marketing

Digital Skin Episode 1: How to Succeed in Digital Marketing Digital Marketing like so many things thrives on preparation. So here's the first question. What are you selling and to who? Let me qualify that question. We're all selling something, whether it's for peer...

Introducing Digital Skin

Introducing Digital Skin

Episode 0: Introducing Digital Skin On March 8th 2021 we're launching a new podcast called Digital Skin about digital marketing. Aimed at businesses new to the digital landscape  and based on twenty years of experience as a content creator, designer and...

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